Privacy Policy
At PHAESE, your privacy matters. This Privacy Policy explains how we collect, use, store and protect your personal information when you interact with our website, surveys, advertising and communications.
You must read this Privacy Notice and any other privacy notice we may provide when we collect or process your personal data so that you are fully aware of how and why we are using your data.
This version was last updated on December, 2025.
Who We Are
PHAESE is a women’s hormone wellness brand in development.
This website is operated by PHAESE (“we”, “us”, “our”).
If you have any questions about this policy, you can contact us at: emily@phaese.com
Information We Collect
We may collect the following information when you visit our website, complete a survey, or interact with our ads:
a) Information you provide directly
Email address
Survey responses
Any information you voluntarily submit via forms
b) Information collected automatically
IP address
Device and browser type
Pages viewed and interactions
Referral source
This data is collected using cookies, pixels and similar technologies.
How We Use Your Information
We use your information to:
Conduct research to help shape our hormone wellness products
Understand preferences, needs and behaviours
Improve our website and advertising
Communicate with you about updates, launches or opportunities (if you opt in)
Measure the effectiveness of advertising campaigns
We do not sell your personal data.
Surveys & Research
When you complete a survey:
Responses may be analysed in aggregate
Individual responses are not shared publicly
Participation is voluntary
Survey data helps inform product development and brand decisions.
Marketing & Advertising (Meta / Instagram / Facebook)
We use the Meta Pixel and similar tools to:
Measure ad performance
Understand how users interact with our site
Show relevant ads on platforms like Instagram and Facebook
These platforms may collect or receive information from our website in accordance with their own privacy policies.
You can learn more here:
Meta Privacy Policy: https://www.facebook.com/privacy/policy
Cookies
Our website uses cookies to:
Enable core functionality
Analyse traffic and performance
Support advertising measurement
You can control cookies through your browser settings.
Email Communications
If you choose to provide your email address:
You may receive updates related to PHAESE
You can unsubscribe at any time using the link in our emails
We only send communications you’ve consented to receive.
Data Storage & Security
We take reasonable steps to protect your information using industry-standard security measures.
Data may be stored using trusted third-party platforms (such as Squarespace, Meta, or survey tools) that comply with data protection regulations.
Your Rights (UK & EU)
Under data protection laws, you have the right to:
Access your personal data
Request correction or deletion
Withdraw consent at any time
Object to certain processing
To exercise your rights, contact us at emily@phaese.com
Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated date.
Contact Us
If you have questions about this policy or how your data is used, contact: emily@phaese.com